Chimay Beer

Chimay is brewed in Belgium by actual Trappist monks who take their craft very seriously.

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PHASE TWO

The number of monks is dwindling and that's a problem when your beer is brewed by monks.

So we've created a campaign to help recruit new monks to join the Chimay Abbey.

Billboards

We kicked it off with billboards that directed people to Chimay's Monk Recruitment Line.

In-Store Recruitment

Partner: Ryan Niland