Callaway Golf: Big Bertha Driver

Callaway's new Big Bertha driver is packed with loads of technological advancements that help crummy golfers hit the ball straighter and longer. This is great — unless you're one of those scuba-divers who collect and resell lost golf balls from water hazards (yes, this is a real job).

TEASER: MEET BRAD FONTAINE

This is the story of Brad Fontaine, proud owner of Brad's Used Ball Repo Depot. His golf ball recovery and reselling business has been decimated by the accuracy and features of Callaway's Big Bertha driver.
Here is a quick teaser video...

THE MINI DOCUMENTARY

Through his website, BradsUsedBallRepoDepot.com, Brad released a weekly video documenting his struggles to adapt to a world plagued by Callaway's new Big Bertha driver.

We created the six videos of Brad's story — featuring a longer intro and resolution, and four short videos examining Brad's new life.

WEEK 1 - INTRO TO BRAD'S LIFE

The future doesn't look bright for Brad.

WEEK 2 - GETTING CREATIVE

Desperate times call for desperate measures.

WEEK 3 - SUDDEN INSPIRATION

Brad has a foolproof plan to save his business.

WEEK 4 - NEW FRONTIERS

Brad finds a renewable income source.

WEEK 5 - BRANDING

Brad taps into his artistic side to boost his bottom line.

WEEK 6 - FIGHTING BACK

Brad gets tough and stands up to Callaway.

BRAD'S WEBSITE

All Brad's videos prompt viewers to visit his golf ball reselling website — BradsUsedBallRepoDepot.com. In addition to hosting his videos, Brad's self-made website features more information on Brad's fight for survival.

BRAD’S ONLINE SHOP

Visitors can purchase the merchandise featured in Brad's documentary via his online shop.

AD: Jeffrey Rozman